NFL fans add La-Z-Boy comfort to their homes after winning jumbotron competition

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Three lucky people will be adding some La-Z-Boy comfort to their home in time for Christmas after winning competitions at American football games.

La-Z-Boy UK is the official furniture partner of the NFL London Games and had created a VIP area known as Best Seats in the House featuring luxurious La-Z-Boy recliners at the three fixtures. Winners from online competitions held earlier in the year were able to sit back, relax and watch the game from a La-Z-Boy armchair.

And those elsewhere in the stadium were also given the chance to experience La-Z-Boy comfort for themselves. During each of the three NFL games, a QR code was displayed on the game’s jumbotron – the large screen fans can watch before, during and after the action – allowing spectators to enter a prize draw.

A winner was chosen from the entries collected at each game and they were able to choose a furniture prize package worth £3,000. A dedicated personal shopper helped each winner pick the products they wanted from the La-Z-Boy UK ranges and they were then delivered straight to their door.

Gemma Haggis, from Basingstoke, scooped the prize after attending the first of the NFL London Games on Sunday, October 1 at Wembley Stadium. The match saw Jacksonville Jaguars beat the Atlanta Falcons 23-7.

In the second game, at Tottenham Hotspur Stadium, Dan Fella was named the winner after the crowds watched Jacksonville Jaguar win again on British soil when they beat the Buffalo Bills 25-20 on Sunday, October 8. And the third winner – Robert Rhodes, from Hackney, was chosen from entries collected as the Baltimore Ravens defeated the Tennessee Titans 24-16 at the Tottenham Hotspur Stadium on Sunday, October 15.

Personalised chairs given to NFL stars 

The NFL London Games was also the ideal opportunity to present personalised La-Z-Boy UK recliners to former NFL players Jason Bell and Osi Umenyiora. The hosts of the popular Jason & Osi podcast were given their own custom-made Spectator chairs, featuring their names, shirt numbers and signatures.

Osi is a two-times Super Bowl champion who played for the New York Giants and Atlanta Falcons. Jason Bell, who was the guest of honour at La-Z-Boy UK’s stand at the January Furniture Show earlier this year, played for the Dallas Cowboys and Houston Texans before playing alongside Osi for the New York Giants.

As well as their podcast, the pair have appeared on both the BBC and ITV’s coverage of NFL games as presenters and pundits. 

Adam Morley, Head of Marketing and Operations at La-Z-Boy UK, said: “We’re big fans of Jason and Osi at La-Z-Boy UK and wanted to make sure they could present their podcast in total comfort. We hope both they and our competition winners love their new furniture and enjoy plenty of lazy moments relaxing in luxury.”

Designed and Manufactured in Britain

The Made in Britain campaign is a movement designed to bring together the manufacturing community in the UK, awarding companies who manufacture their products in Britain a collective mark we can use on our products and communications.

The mark proudly demonstrates La-Z-Boy’s commitment to supporting the local economy and community.

You can identify our UK manufactured products by the Made in Britain flag on the product’s photos.

We launch new ranges throughout the year, so be sure to follow us on social media and check back to keep up-to-date with our new products.